A community-wide planning process has been launched to develop a five-year strategy for the visitor economy. This initiative is led by Destination Waco, the city's destination management organization. The goal is to ensure tourism continues to thrive.

Residents, businesses, and community partners are invited to participate in shaping the future of the visitor economy. The strategy being developed is called Waco Forward: Our Destination Strategy. Further details about the planning process and how to get involved are available from the organization leading the initiative.

The strategy is intended to guide the development of the visitor economy over the next five years.