In Waco, a notable increase in social media followers has been observed for the Baylor Men's Choir. The choir's online presence grew significantly over a three-year period. The number of followers jumped from 1,500 to 150,000 during this time.

Further details about this growth are available from the Baylor Lariat. For those interested in learning more about the choir's rapid expansion in online followers, additional information can be found through the Baylor Lariat's reporting on the subject.